SeatGeek Chosen to Power Ticketing Experience for All Real Salt Lake Matches

November 29, 2022 at 7:15AM

NEW YORK, NY and SALT LAKE CITY, UT – November 29, 2022 – SeatGeek, the technology platform that is transforming the live-event experience for fans, teams, and venues, today announced its partnership with Real Salt Lake (RSL) of Major League Soccer. As the Club’s Official Ticketing Provider, SeatGeek’s ticketing platform will create the ultimate matchday experience for fans starting with the 2023 season. RSL becomes the eighth MLS team to choose SeatGeek as its platform, alongside 50% of the English Premier League clubs in the U.K.

With the industry’s highest Net Promoter Score (NPS) as of September 2021, SeatGeek’s platform gives Real Salt Lake fans and supporters an experience that matches the passion and dedication of the Supporter Section known as The Riot, within America First Field. The award-winning app puts the singing, chanting, drumming, tifo unfurling, and flag-waving environment at a fan’s fingertips through an easy process that helps them find that perfect seat. After tickets are purchased, SeatGeek’s in-app Rally widgets help fans find driving directions, weather updates, and score upgraded experiences.

“When the team was purchased earlier this year, our new ownership group made it clear that we would work with technology partners that put our fans’ and our supporter groups’ experiences at the forefront,” said Real Salt Lake President, John Kimball. “SeatGeek has become the top choice for some of the most respected clubs and leagues across the globe, and we’re eager for our fans and supporters to experience all it can do.”

As an end-to-end live event platform, the backend technology SeatGeek provides to clients is just as important as the front end. SeatGeek’s box office technology is built on Unify – a modern and intuitive client interface that allows teams, theaters, and arenas to create, sell and manage access to their live entertainment ecosystem. Unify enables clients to create new user experiences, offer more robust inventory, and capture better economics.

“In the past, there was a limited choice when it came to choosing a ticketing platform, which almost made it an afterthought to the overall event-going experience,” said Jeff Ianello, EVP of Client Partnerships at SeatGeek. “Now, forward-thinking clubs like RSL see the value of using their technology to surpass the expectations of their supporters.”

SeatGeek sports a rolodex of over 200 clients worldwide, including eight Major League Soccer clubs and half of the English Premier League’s clubs – including Liverpool F.C. and Manchester City F.C. SeatGeek also recently announced a partnership with United Soccer League, where ten clubs use its ticketing technology.

Real Salt Lake season ticket members will receive an e-mail from the Club on Thursday morning with detailed instructions on creating and accessing their new accounts within SeatGeek. For more information, visit https://www.rsl.com/news/rsl-ticketing-faq or check out RSL’s Mobile and DesktopFAQ videos.

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